To help launch a new hair & bodycare brand, SHAMPOOHOTEL, we leaned on the insight that our audience loves an escape from daily life. So, we explored the idea that SHAMPOOHOTEL takes your senses on a trip by acting like a real hotel experience. With four collections, each fragrance invites you to check into each destination getaway. The photography approach is dreamy yet attainable, playful yet polished - like you’re looking through a highlight reel of a vacation.
Art director: Mariam Alqasim
Copywriter: Anita Singh
Photographer: Theodora Ritcher