Jägermeister MANIFEST is an extension of the core brand. The goal was to visually capture a younger audience seeking a premium spirit that defies expectations in the category. So, the look and feel blends outdated spaces with modern spirit drinkers. We worked closely with a talented photographer (and shot inside beautiful historic locations in Milan!) to bring to life Manifest drinking occasions. Every detail was carefully crafted to playfully juxtapose the pretentious setting.
Photographer: Geert De Taeye
Creative director: Laurent Abesdris
Art director: Mariam Alqasim
